Win clients · Retargeting
Remind your offer to those who already looked at it.
Most visitors leave without doing anything — not out of disinterest, but for lack of the right moment. Retargeting finds them later, with a message matched to what they saw. Properly tuned, it is the lever with the best cost-per-enquiry ratio.
Let's talk about your ambition How it starts
- First conversation, no commitment
- Everything in your name from day one
- Measured from the first month
What you are living
They came. They left.
You pay to attract, not to retain
SEO, advertising and content bring traffic. Without retargeting, the vast majority leaves for good.
Your retargeting is annoying
The same banner, everywhere, for weeks. It harms your brand more than it serves your sales.
You do not know what it recovers
Impossible to tell a recovered enquiry from one that would have come anyway.
What we do
Retargeting that is precise, measured, respectful.
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Segment by behaviour
Page viewed, cart abandoned, document downloaded, visit duration: each audience receives a message consistent with what it did.
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Sequence the messages
A reminder, a proof, an offer, then silence. A short, frequency-capped sequence, on Google, Meta and LinkedIn depending on your target.
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Produce the creatives
Visuals and copy adapted to each segment and platform, refreshed before they wear out.
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Measure incremental demand
We compare with and without exposure to estimate what retargeting really recovers — and we arbitrate on that figure.
How it works
Analyse. Design. Deploy. Measure.
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01
Audit
Current traffic, exit points, measurement in place, existing campaigns.
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02
Build
Audiences, sequences, creatives, frequency caps, tracking.
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03
Launch
Progressive delivery, learning, first trade-offs.
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04
Steering
Segments and messages adjusted every month according to enquiries recovered.
What you receive
Deliverables, not promises.
Everything we do is handed over, explained and measured. You keep control, and ownership.
- Retargeting audiences built and documented
- Message sequences per segment, with their creatives
- Frequency caps set to protect your brand
- Measurement of recovered enquiries, not just clicks
- A monthly meeting and its trade-offs
Want this for your company?
A first conversation, no commitment, to find out whether this is the right lever for you — and to say so frankly if it is not.
Who it is for
Those who already have traffic and want it to pay off.
Long-decision websites
Real estate, equipment, B2B, premium services: the visitor compares for weeks. Retargeting accompanies them to the decision.
E-commerce
Abandoned carts, products viewed, categories visited: every signal becomes a message, and a possible sale.
Companies investing in acquisition
If you pay to bring people in, retargeting is the cheapest part of the chain. Not doing it means letting the investment evaporate.
Frequently asked questions
What we are often asked.
How much does it cost?
Included in the fees when it complements a campaign we already manage. On its own, a set-up package then reduced monthly fees — retargeting needs little media budget and little management once tuned.
Is retargeting GDPR-compliant?
Yes, provided consent is collected and retention periods respected. We set up or verify consent management before any launch.
How long should a visitor be followed?
It depends on your decision cycle: a few days for an impulse purchase, several weeks for an investment. We set durations per segment, always with a frequency cap.
Does it work without much traffic?
Below a certain volume, audiences are too small to be effective. We check this at the audit, and we will tell you if it is too early.
What is the difference with classic advertising?
Classic advertising addresses strangers; retargeting addresses people who already know you. The message, the frequency and the cost have nothing in common — nor does the return.
Last step
Let's talk about your ambition.
Tell us about your company and what you are aiming for. A few precise lines beat a long brief.