The signature offer
A growth director at your side.
Growth management is a programme designed by Excelor: a growth director takes responsibility for your digital trajectory and mobilises, at every stage, the experts it requires. You keep the decisions; he carries the execution and the course.
Let's talk about your ambition
- First conversation, no commitment
- Everything in your name from day one
- Measured from the first month
Why this programme exists
Levers are not lacking. Direction is.
Most companies already have suppliers: an agency for the website, a freelancer for SEO, a cousin for social media. Each does their job. Nobody carries the whole. Actions sit side by side without reinforcing each other, budgets scatter, and growth remains a sum of efforts rather than a trajectory.
Growth management replaces that juxtaposition with direction. One person — your growth director — has a single mission: move your company forward, with all of Excelor's means behind him. He arbitrates, sequences, mobilises, measures, reports. And he has the candour to say no to what does not serve your course.
The programme
Four steps, repeated for as long as you grow.
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01
Understand
Your market, your clients, your numbers, your constraints. A full diagnosis of your digital presence and your processes, delivered in writing, with priorities ranked.
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02
Chart
A twelve-month growth roadmap: objectives, levers chosen, levers set aside and why, budget per lever, tracking indicators. Validated with you before any action.
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03
Mobilise
The growth director activates Excelor's experts when the roadmap requires it — SEO, advertising, content, development, data, AI — under a single direction.
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04
Measure and adjust
A shared dashboard, a monthly steering meeting, a quarterly roadmap review. What works is amplified, what does not is stopped — without waiting.
The growth director
One person, one responsibility.
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He carries your course, not a service
His success indicator is yours. He has no interest in selling you one lever rather than another: he chooses the one that moves your company forward.
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He mobilises all our experts
SEO specialists, media buyers, copywriters, developers, designers, data analysts, AI specialists: he brings them in at the right time, briefs them, checks their work and answers for it to you.
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He reports to you, plainly
A monthly steering meeting, not a 40-page report. What was done, what it yields, what we decide for next month. The numbers, always accessible between meetings.
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He has the right to say no
A fashionable lever, a spend that does not serve the course, a request that scatters: he says so, with his reasons. Carrying your growth means protecting your budget and your time.
What you receive
Concrete, dated, shared.
A written diagnosis
The state of your digital presence, your data and your processes, with priorities ranked by expected effect and by effort.
A twelve-month roadmap
Objectives, levers, sequence, budget, indicators. The reference document everyone follows — you, us, your teams.
A growth dashboard
Your indicators in real time, in your accounts: incoming enquiries, sources, costs, conversion. You see what we see.
A monthly steering meeting
One hour with your growth director: observed results, decisions, trade-offs. A one-page summary after each meeting.
The experts, when needed
Each intervention by an Excelor expert is decided in the roadmap, briefed by the growth director, and delivered with its own deliverables.
Ownership of everything
Accounts, tools, content, data: everything is in your name. If we stopped tomorrow, nothing stops on your side.
Who it is for
Companies that want to steer.
The owner without a marketing department
You decide everything, digital included, without the time or expertise to orchestrate it. The growth director becomes that department, sized to your company.
The company that has tried everything
Agencies, freelancers, tools, budgets. Dotted results. You are not missing one more lever: you are missing a direction that holds them together.
The organisation in expansion
New market, new language, new offer. Digital must keep pace without scattering the team. The programme paces and absorbs the intensity.
Frequently asked questions
What we are often asked.
Does growth management replace our current suppliers?
Not necessarily. The growth director begins by assessing what exists. What works is kept and integrated into the roadmap; what does not serve the course is stopped, with written reasons. The aim is a single direction, not a systematic break.
What duration are we committing to?
The programme is designed over twelve months, because a growth trajectory is built and measured on that scale. Early effects are usually observable sooner, but we do not promise them: we measure them, and we adjust.
How is the budget set?
In two parts: the direction (the growth director, the diagnosis, the roadmap, the monthly meetings) and the levers activated, each budgeted in the roadmap and validated before launch. You never discover a spend after the fact.
What happens if a lever yields nothing?
It is stopped, and the budget reallocated. That is precisely the role of continuous measurement and the monthly meeting. A growth director who persists with a lever that does not work is not carrying your growth — he is carrying his service.
Last step
Let's talk about your trajectory.
Tell us about your company, your market and what you are aiming for in twelve months. We will tell you frankly whether the programme is right for you.