Win clients · Google Shopping
Your products at the top when people are looking to buy.
Google Shopping shows the product, the price and the shop before the click. It is the most direct lever for an e-merchant — provided the feed is clean, the structure follows margin, and every sale is measured.
Let's talk about your ambition How it starts
- First conversation, no commitment
- Everything in your name from day one
- Measured from the first month
What you are living
You are displayed. You do not sell enough.
Your product feed is rejected or incomplete
Poor titles, missing attributes, non-compliant images: Google displays only part of your catalogue, and badly.
You spend the same on everything
Low-margin products eat the budget of profitable ones. The campaign sells, but does not earn.
Performance Max does what it wants
A budget, a black box, a global report. You do not know what sells, nor why.
What we do
Shopping steered by margin, product by product.
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Optimise the product feed
Titles, descriptions, categories, attributes, images, price, availability: a complete, up-to-date, compliant feed that surfaces your whole catalogue in the right place.
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Structure by profitability
Campaigns and product groups organised by margin, seasonality and stock — not by site category. Budget follows profit.
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Master Performance Max
Audience signals, exclusions, assets, per-product reporting: we use it for its power, with the safeguards that make it readable.
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Measure the sale, not the click
Tracking of transactions, margin, returns: trade-offs are made on what you actually earn.
How it works
Analyse. Design. Deploy. Measure.
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01
Feed and account audit
State of the catalogue, feed, Merchant Center account, existing campaigns, measurement.
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02
Upgrade
Feed fixed and enriched, campaign structure rebuilt, sales tracking made reliable.
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03
Launch
Campaigns by profitability, budgets allocated, bids framed. The first weeks calibrate.
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04
Steering
Weekly trade-offs per product group, monthly meeting on sales, margin and stock.
What you receive
Deliverables, not promises.
Everything we do is handed over, explained and measured. You keep control, and ownership.
- An optimised, compliant, automated product feed
- A clean Merchant Center account, in your name
- Campaigns structured by profitability, documented
- Sales and margin tracking per product
- A monthly meeting: sales, cost per sale, decisions
Want this for your company?
A first conversation, no commitment, to find out whether this is the right lever for you — and to say so frankly if it is not.
Who it is for
Those who sell online, with margins to defend.
Established e-merchants
A catalogue, sales, and the feeling that Shopping could bring more. It can, as soon as the structure follows margin.
Multi-country shops
Several feeds, several currencies, several languages. We industrialise without losing control.
Brands at launch
You want to test demand on your flagship products before investing further. Shopping allows it within weeks.
Frequently asked questions
What we are often asked.
How much does it cost?
An initial set-up (feed, Merchant Center, structure), then fixed monthly fees, independent of the media budget. The advertising budget is paid directly to Google, in your account, and you see it to the euro.
Shopping or classic Google Ads?
For an e-commerce, the two complement each other: Shopping on product purchase intent, Search on brand and category queries. We arbitrate on your data, not on a preference.
Do you work with PrestaShop, Shopify, WooCommerce?
Yes, and with the other common platforms. The feed is generated from your shop, then enriched and checked before being sent to Google.
Can you measure margin, not just revenue?
Yes, provided your shop or your commercial management can transmit product costs. It is the most useful measurement there is, and we set it up as soon as possible.
What happens when a product is out of stock?
The feed is synchronised: an unavailable product stops being advertised, the budget is reallocated. That is one of the reasons feed automation is a priority.
Last step
Let's talk about your ambition.
Tell us about your company and what you are aiming for. A few precise lines beat a long brief.