Win clients · Google Ads
Enquiries this week, and every euro followed through to the contact.
Google Ads is the fastest lever to put your offer in front of someone searching for it right now. It is also the easiest to waste. We steer it as an investment: with an objective, a measurement, and trade-offs every week.
Let's talk about your ambition How it starts
- First conversation, no commitment
- Everything in your name from day one
- Measured from the first month
What you are living
You pay for clicks. You want clients.
The budget goes out, enquiries do not come in
Impressions, clicks, a report — and a phone that does not ring more. The campaigns are set to spend, not to convert.
You do not know what works
No conversion tracking, or approximate tracking. Impossible to say which campaign, keyword or ad produces an enquiry.
The landing page drives people away
The click is expensive, and the page it lands on was never designed to convert. The money leaves through the exit.
What we do
Campaigns tuned for demand, not volume.
-
Target what buys
Keywords, audiences, areas, hours, languages: we start from the queries that precede a purchase, and methodically exclude what leads nowhere.
-
Write ads that qualify
An ad must attract the right client and discourage the wrong one. Every word is chosen for the useful click, not the click.
-
Build the landing pages
One page per intent, fast, clear, with a single path: the enquiry. That is where a campaign's profitability is decided.
-
Track through to the contact
Calls, forms, messages, sales: everything is tracked back to the keyword. You know the real cost of an enquiry, and we arbitrate on that basis.
How it works
Analyse. Design. Deploy. Measure.
-
01
Scoping
Objective, budget, areas, languages, offer, competition. What you expect from a campaign, in numbers.
-
02
Build
Account structure, keywords, ads, landing pages, conversion tracking. Nothing goes live without measurement.
-
03
Launch and learning
The first weeks are for learning: what converts, what costs, what to cut.
-
04
Continuous optimisation
Weekly trade-offs, monthly meeting. The budget goes where enquiries are born, and nowhere else.
What you receive
Deliverables, not promises.
Everything we do is handed over, explained and measured. You keep control, and ownership.
- A Google Ads account in your name, structured and documented
- Ads, extensions and landing pages delivered
- Reliable conversion tracking, down to calls and forms
- A dashboard: enquiries, cost per enquiry, per campaign
- A monthly meeting with the trade-offs and their reasons
Want this for your company?
A first conversation, no commitment, to find out whether this is the right lever for you — and to say so frankly if it is not.
Who it is for
Those who need enquiries now.
Immediate-demand businesses
Repairs, emergencies, bookings, quotes: the client searches and decides within the hour. Google Ads puts you in front of them at that instant.
Launches and market tests
New offer, new city, new language: advertising tells you in a few weeks what SEO would take months to reveal.
Companies complementing their SEO
Queries where you are not yet visible organically, peak periods: advertising fills the gap, without replacing.
Frequently asked questions
What we are often asked.
How much does it cost?
Fixed monthly management fees, independent of your media budget: we have no interest in making you spend more. Plus an initial set-up (structure, pages, measurement). The media budget is paid directly to Google, in your account.
What budget do we need?
The one that allows learning and then producing: it depends on your market, the competition on your queries and the value of a client. We scope it with you before launching, and we tell you frankly if the budget considered does not allow the work to be done properly.
Why not put everything on automatic?
Google's automations are powerful when fed with good conversion data and bounded by solid exclusions. Without that frame, they spend. We use them — under control.
How long before results?
The first enquiries can arrive within days; profitability is built over the first weeks of learning. We do not promise a cost per enquiry — we measure it and improve it.
Does the account belong to us?
Always. Account, history, data: everything is in your name from day one. If you change partner, you do not start from scratch.
Last step
Let's talk about your ambition.
Tell us about your company and what you are aiming for. A few precise lines beat a long brief.