Accelerate · Measurement & dashboards
See what works, in real time, in your own accounts.
You cannot steer what you do not measure — and you steer badly what you measure wrongly. We build a reliable measurement of what counts: enquiries, their sources, their costs, what becomes of them. Then dashboards that answer the questions you really ask.
Let's talk about your ambition How it starts
- First conversation, no commitment
- Everything in your name from day one
- Measured from the first month
What you are living
You have figures. You do not trust them.
Every tool tells a different story
Analytics says one thing, Google Ads another, your CRM a third. Impossible to reconcile, therefore impossible to decide.
You measure visits, not clients
Page views, sessions, bounce rate: indicators that say nothing about your business. What counts — enquiries, sales — is not tracked.
Reports arrive too late, too long
Forty pages every month, read by no one. Decisions are made without them.
What we do
Measurement that answers your questions, not the tools'.
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Define what counts
With you: which actions have value (enquiry, call, quote, sale, appointment), what they are worth, and which questions you must be able to ask your data every week.
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Instrument properly
Google Analytics 4, Tag Manager, advertising conversion tracking, link to your CRM, compliant consent. Reliable, documented measurement that survives site changes.
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Build useful dashboards
Looker Studio or your tool: one page per question, the figures that count, always up to date. Readable by an owner in three minutes.
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Check and maintain
Measurement breaks: redesign, new module, platform change. We check it regularly so your decisions rest on accurate figures.
How it works
Analyse. Design. Deploy. Measure.
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01
Measurement plan
Objectives, events, values, sources, questions. A document validated before any configuration.
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02
Set-up
Tagging, conversions, links between tools, consent. Tests on every journey.
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03
Dashboards
Built with you, iterated until they answer your real questions.
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04
Continuous control
Regular checks, alerts on anomalies, adaptation to every site evolution.
What you receive
Deliverables, not promises.
Everything we do is handed over, explained and measured. You keep control, and ownership.
- A written measurement plan: what is measured, why, how
- A clean configuration of GA4, Tag Manager and advertising conversions
- Dashboards in your accounts, readable in three minutes
- The link to your CRM or commercial management where possible
- Complete documentation and regular checks
Want this for your company?
A first conversation, no commitment, to find out whether this is the right lever for you — and to say so frankly if it is not.
Who it is for
Those who want to decide on facts.
Owners who steer themselves
You want to see, every week, what digital brings — without reading a forty-page report.
Companies investing in acquisition
Advertising, SEO, content: as soon as the budget is significant, reliable measurement becomes the condition for everything else.
Marketing teams
You have the tools; you lack consistency, reliability and dashboards that speak to management.
Frequently asked questions
What we are often asked.
How much does it cost?
A set-up package — measurement plan, configuration, dashboards — then a light retainer for regular checks. The tools used are free in the vast majority of cases.
Do we need a paid tool?
Rarely. Google Analytics 4, Tag Manager and Looker Studio are free and sufficient for the vast majority of companies. A paid tool is justified for precise needs, which we identify in the measurement plan.
Can you link measurement to our CRM?
In most cases, yes: enquiries from the site are passed to the CRM with their source, and what becomes of them (appointment, sale) can flow back into the dashboards. It is the most useful measurement there is.
Is the measurement GDPR-compliant?
Yes. We set up or verify consent management, configure data retention and document the whole. Non-compliant measurement is measurement you will eventually have to unplug.
How long before reliable dashboards?
A few weeks for set-up and the first dashboards; a month of data for them to become truly meaningful. We tell you at every stage what is reliable and what is not yet.
Last step
Let's talk about your ambition.
Tell us about your company and what you are aiming for. A few precise lines beat a long brief.